DM plc, A direct marketing group specialising in customer recruitment and database management.


DM plc is a direct marketing group based in Ross on Wye was formed over 10 years ago by Chairman Adrian John Williams. The Group specialises in customer recruitment and database management. Some of the companies in our group including Strike Lucky Games have been trading for over 20 years.


Historically our activities have included customer recruitment; gamecards & direct marketing mailings. These activities have been complemented and enhanced in recent years by the group’s expansion in the consumer lifestyle data and direct marketing sector. The Group is now a multi-channel business and a major player in online and offline lead generation across a wide range of media, underpinned by a strong and growing customer base.


The company was formed in 2004 and has two divisions. Customer Recruitment Division designs promotes and distributes a proprietary range of response orientated games of skill and chance. This brings in new customers, which are added to the Group’s database where they are communicated with via direct mail.


The Database Management Division manages a database of over 8 million customers, which is the largest response database in the UK, giving DM plc unparalleled access to telephone and email data.