DM plc, A direct marketing group specialising in customer recruitment and database management.

 

DM plc is a direct marketing group based in Ross on Wye was formed was formed in 2004 by Chairman by Chairman Adrian John Williams. The Group specialises in customer recruitment and database management.

 

Historically our activities have included customer recruitment; gamecards & direct marketing mailings. These activities have been complemented and enhanced in recent years by the group’s expansion in the consumer lifestyle data and direct marketing sector. The Group is now a multi-channel business and a major player in online and offline lead generation across a wide range of media, underpinned by a strong and growing customer base.

 

The company and has two divisions. Customer Recruitment Division designs promotes and distributes a proprietary range of response orientated games of skill and chance. This brings in new customers, which are added to the Group’s database where they are communicated with via direct mail.

 

The Database Management Division manages a database of over 23 million customers, which is the largest response database in the UK, giving DM plc unparalleled access to telephone and email data.